Sunday, November 30, 2008

Still hope for future of newspapers

Joe Atkins, associate professor of journalism at the University of Mississippi, writes:

Newspaper circulation has been in decline since 1990 even as the media world has consolidated and corporatized with less than 20 percent of the nation's daily newspapers independently owned today. Acquisitions over the years have laden media companies with huge, accumulated debt, and the owners' response to this and other challenges has been to cut back on newsroom and other jobs.

Of course, the Internet has posed a big challenge, just as radio did in the 1920s and television in the 1950s. Newspapers survived those earlier challenges, and they've developed their own Internet sites to meet the current one. However, even online advertising at newspaper Web sites dropped 2.4 percent in this year's 2nd quarter.


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