Wednesday, November 19, 2008

Paid newspapers suffer circulation slide

MANY paid newspapers in regional WA cities continue to lose favour among readers, according to the latest figures from the Audit Bureau of Circulations.

Many paid publications, including the West Australian Newspapers’ regional flagship South Western Times, suffered falls in circulation in the first six months of 2008.

The Times circulation fell 2.4 per cent to 13,326 copies per week, a slide of 330 papers per week over the previous period last year, according to the bureau’s official figures.

The circulation nosedive comes despite the rapid growth in the region over the last decade.

The 120-year-old newspaper was not the only regional publication losing favour among readers. The Albany Advertiser lost 0.8 per cent.

However the daily Kalgoorlie Miner gained 3.1 per cent and closer to Bunbury, the Collie Mail gained 0.9 per cent.

Paid newspapers in regional cities appear to be losing ground at the expense of their more successful free competitors. A recent South West newspaper readership survey shows many free newspapers stretching their readership lead.

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