Saturday, November 15, 2008

Newspapers need to lead and entertain in order to keep readers: MacLean's publisher

In an interview promoting his new book, "The Uncrowned King: The Sensational Rise of William Randolph Hearst", Kenneth Whyte, the Editor-in-Chief and Publisher of Maclean’s, says, "He understood that it wasn’t enough to give people information, if you could make it compelling and entertaining too—delight them, outrage them, but entertain them—that was an important function of the newspaper as well. That’s why his newspaper was a success. Now, we tend to overly concentrate with our newspapers, in my opinion, on just the basic information functions. They don’t try to lead as much and they don’t try to entertain as much as they used to. That’s one of the reasons that readership is not what it used to be."

}}} full interview {{{

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