Saturday, November 29, 2008

Newspaper online ads drop

U.S. newspapers online advertising sales fell 3 percent to $749.8 million in the third quarter from a year earlier, the second consecutive drop, according to the Newspaper Association of America.

Print-ad sales slid 19 percent, their steepest quarterly decline since the trade association began tracking industry data in 1971. The print and online declines combined to produce an 18 percent decrease in total third-quarter industry ad revenue, to $8.94 billion from $10.9 billion in 2007.

Online ads had grown every quarter since the Arlington, Va.-based association started measuring them in 2004, before dropping 2.4 percent in the second quarter this year. With the U.S. economy in recession, analysts including Citigroup Inc.'s Catriona Fallon have said total Internet ad growth will slow next year.

McClatchy Co., publisher of the Miami Herald, last week reported an accelerating ad sales decline in October, indicating fourth-quarter sales may not show improvement.

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