Thursday, November 27, 2008

India Poised for a Boom in Media Industry

"In the Print Media policy, we have outlined several initiatives to meet the current challenges. A booming Indian economy, growing need for content and Government initiatives that have opened up the sector to foreign investment are driving growth in the print media. With the literate population on the rise, more people in rural and urban areas are reading newspapers and magazines today. Also, there is more interest in India amongst the global investor community. This leads to a demand for more content from India. Foreign media is evincing a keen interest in investing in Indian publications. On the request of the newspaper industry due to the increase of newsprint costs and other inputs, the Government has increased the DAVP advertisement rates by a quarter. Liberalization of our Print Media policy has not only resulted in attracting foreign scientific and technical magazines in our country," Anand Sharma said.

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