Thursday, November 13, 2008

How to reinvent the daily newspaper

The newspaper business has been in a tailspin for some time, between declining circulation, falling advertising and the rise of the internet as a competitor for both eyeballs and ad dollars. Just what papers plan to do about this challenge seems to be the next big question for the medium. Newspaper owners are trying a variety of solutions, from cutting back publication days to throwing more resources online to thinning their staffs. Some publications, like the Christian Science Monitor and Wisconsin’s Capital Times, have abandoned print almost entirely. But no one seems to know exactly how to strategize in this new world of newspapers. That’s led to some panic in the industry. Most recently, the Journal Register said it will shut down up to a dozen of its Connecticut papers, including two dailies, if it can’t find a buyer. Ken Doctor, newspaper analyst with Outsell Inc., talks to Media Life about the future of newspapers, the limitations of the internet, and when an ad revival will arrive.

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