Friday, November 21, 2008

Economy hits college newspapers

Students at UC Berkeley hope nothing too important happens on Tuesdays. In light of the economic downturn, The Daily Californian has nixed its Wednesday print edition for the time being.

“It was an emergency measure so we have enough money to function throughout the year,” Daily Californian editor-in-chief and president Bryan Thomas said. “We got hit hard this year. We had to take some drastic measures.”

Newspapers throughout the country are seeing declines in their print advertising revenue by an average of 16 percent in the second quarter of this year, according to the Newspaper Association of America. College newspapers are not immune from the industry-wide phenomenon.

The Columbia Spectator has seen a decline in advertising revenue of roughly 10 percent so far this year, advertising manager Dan Smullyan said.

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